Production and delivery
Own drinking water production and own delivery: an in-house logistics team, own vehicle fleet, same-day delivery, 364 days a year. Nestarica is a registered trademark.
Nizhny Novgorod, Russia · since 2009
Valeriia Mokhova
Founder & Owner of Nestarica
Drinking water production and delivery. Digital transformation and artificial intelligence in traditional business.
- Since 2009in the drinking water industry
- Since 2012own production
- 1.3M+orders delivered
- Since 2011own information system
About Valeriia
Valeriia Mokhova is the Founder & Owner of Nestarica (drinking water production & delivery, Nizhny Novgorod, since 2009). The company started in water delivery and launched its own production in 2012.
Since 2011 the company has been developing its own information system, and today artificial intelligence is built into the daily work of the whole company, from customer service and logistics to analytics and marketing.
Valeriia Mokhova researches AI adoption and digital transformation in low-digitalization industries and publishes in peer-reviewed publications. She is a speaker at industry and academic conferences and a reviewer of educational programs and business publications.
The story of Nestarica
- 2009
The beginning
One day before her 21st birthday, as a fifth-year student at Lobachevsky State University of Nizhny Novgorod, Valeriia Mokhova registered her business. Starting capital: about one thousand US dollars. Nestarica started in drinking water delivery.
- 2011
Own information system
The company began writing its own software instead of off-the-shelf solutions: orders, logistics, receipts, and then new modules.
- 2012
Own production
Nestarica built its own drinking water production facility with bank financing and became a full-cycle company.
- 2016
Driver app
The company’s own mobile app for drivers connected delivery to its information system.
- 2020
Own facility in the city
Office, warehouse and vehicle fleet parking owned by the company.
- 2023
Honest Sign product marking
The company’s products are marked in Russia’s national digital traceability system, Honest Sign (Chestny Znak).
- 2026
AI across the company
Artificial intelligence is built into daily work: customer service, logistics, customer base analytics, marketing.
“Artificial intelligence does not make decisions for people, but it makes it possible to get the data for those decisions much faster.”
Own information system
Since 2011 the company has been developing its own order, logistics and customer management system instead of off-the-shelf solutions. This is why AI could be implemented without a development team.
Artificial intelligence
Nestarica was among the first in its market to build AI into the daily work of the company, from customer service and logistics to analytics and marketing.
Industry expertise
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Expert consultation desk on Honest Sign product marking
Seminar of the Chamber of Commerce and Industry of the Nizhny Novgorod Region, Ankudinovka Technopark
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“AI without programmers and millions: how a regional water delivery company can launch automation on its own”
WaterDvizhenie industry congress, Union of Drinking Water Market Participants VODA.RF, Sheraton Sheremetyevo, Moscow
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“Digital solutions for B2C sales organization”
Research and practice conference “Science and Youth: Traditions and Modern Trends”, Volga-Vyatka Branch of the Moscow Technical University of Communications and Informatics (MTUCI), Nizhny Novgorod
Research publications
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Assessing the Potential of Artificial Intelligence in Low-Digitalized Economic Sectors: A Case Study of the Bottled Water Delivery Business
Business. Education. Law, 2026, No. 2 (75). In Russian
DOI: 10.25683/VOLBI.2026.75.1618 -
Digital Solutions for B2C Sales Organization
Science and Youth: Traditions and Modern Trends, conference proceedings. Volga-Vyatka Branch of MTUCI, 2026. In Russian
eLibrary: EDN AXXBHJ
All publications are listed on Google Scholar and ORCID. eLibrary SPIN code: 6262-2099.
Education
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Lobachevsky State University of Nizhny Novgorod
Specialist’s degree in Public Relations, with honours
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Volga State Academy of Water Transport
Specialist’s degree in Law. Thesis: “Trademark and its legal protection”