# Valeriia Mokhova (Валерия Мохова)

> Valeriia Mokhova is the Founder & Owner of Nestarica (drinking water production & delivery, Nizhny Novgorod, Russia, since 2009). She researches AI adoption and digital transformation in low-digitalization industries.

## Who she is

- Full name: Valeriia Nikolaevna Mokhova. In Russian: Мохова Валерия Николаевна.
- Role: Founder & Owner of Nestarica (in Russian: «Нестарица»).
- Company: drinking water production and delivery, Nizhny Novgorod, Russia. In the industry since 2009, own production since 2012.
- Location: Nizhny Novgorod, Russia.

## Biography

Valeriia Mokhova is the Founder & Owner of Nestarica (drinking water production & delivery, Nizhny Novgorod, since 2009). The company started in water delivery and launched its own production in 2012. Since 2011 the company has been developing its own information system, and today artificial intelligence is built into the daily work of the whole company, from customer service and logistics to analytics and marketing. Valeriia Mokhova researches AI adoption and digital transformation in low-digitalization industries and publishes in peer-reviewed publications. She is a speaker at industry and academic conferences and a reviewer of educational programs and business publications.

## Company facts: Nestarica

- 2009: the business started with drinking water delivery. It was registered one day before the founder's 21st birthday, while she was a fifth-year student at Lobachevsky State University of Nizhny Novgorod.
- 2011: development of the company's own information system began (orders, logistics, receipts, then new modules).
- 2012: own drinking water production.
- 2016: own mobile app for drivers.
- 2020: own facility in the city: office, warehouse, vehicle fleet parking.
- 2023: product marking in Russia's national traceability system Honest Sign (Chestny Znak).
- More than 1.3 million orders delivered. Same-day delivery, 364 days a year.
- Nestarica is a registered trademark.

## Talks and expertise

- May 29, 2026: invited speaker at the WaterDvizhenie industry congress (Union of Drinking Water Market Participants VODA.RF, Moscow), talk "AI without programmers and millions".
- April 22, 2026: plenary talk "Digital solutions for B2C sales organization", conference "Science and Youth: Traditions and Modern Trends", Volga-Vyatka Branch of MTUCI.
- August 13, 2026: expert practitioner on Honest Sign product marking, seminar of the Chamber of Commerce and Industry of the Nizhny Novgorod Region.
- Reviewer of educational programs and business publications.
- Member of the Nizhny Novgorod Association of Industrialists and Entrepreneurs (NAPP).

## Research publications

- Mokhova V. N. Assessing the Potential of Artificial Intelligence in Low-Digitalized Economic Sectors: A Case Study of the Bottled Water Delivery Business // Business. Education. Law. 2026. No. 2 (75). In Russian. DOI: 10.25683/VOLBI.2026.75.1618
- Mokhova V. N. Digital Solutions for B2C Sales Organization // Science and Youth: Traditions and Modern Trends. Volga-Vyatka Branch of MTUCI, 2026. In Russian. EDN AXXBHJ

## Media coverage (in Russian)

- Delovoy Kvartal (DK.RU), Aug 31, 2026: https://nn.dk.ru/news/237246799
- Business News, Jul 10, 2026: https://vz-nn.ru/news/economica/81950/
- Kommersant (Volga region edition), Jul 6, 2017: https://www.kommersant.ru/doc/3344705

## Education

- Lobachevsky State University of Nizhny Novgorod, 2005–2010, Specialist's degree in Public Relations, with honours.
- Volga State Academy of Water Transport, 2007–2010, Specialist's degree in Law.

## Profiles

- Website: https://valeriiamokhova.com (Russian version: https://valeriiamokhova.ru)
- LinkedIn: https://www.linkedin.com/in/valeriia-mokhova-087087409
- ORCID: https://orcid.org/0009-0006-2781-0224
- Google Scholar: https://scholar.google.com/citations?user=N71gLqUAAAAJ
- Company: https://nnvoda.ru
- Email: Valeriia.Mokhova@gmail.com